I’m incredibly proud to share a major milestone in Infinite Giving’s journey: the release of our new research report, the State of Nonprofit Asset Gifts. This project has been months in the making, and it reflects our deep commitment to helping nonprofits not only survive but thrive in today’s challenging financial environment.

The insights we uncovered are eye-opening. Nonprofits are feeling the squeeze. Inflation, economic uncertainty, and a drop in individual giving are all putting significant pressure on organizations that are already stretched thin.

But here’s the good news: our research also uncovered a huge opportunity for nonprofits to build lasting financial resilience.

The report highlights a rising trend that we at Infinite Giving have seen firsthand: non-cash donations such as gifts of stock, crypto, donor-advised fund (DAF) grants, and endowments are becoming essential revenue streams for forward-thinking organizations. In fact, non-cash giving has grown 135% over the past decade. That’s not just a statistic; it’s a wake-up call.

Why does this matter? Because asset-based giving isn’t just an alternative—it’s a smarter way to fundraise. It offers donors meaningful tax benefits and allows nonprofits to capture larger gifts with less out-of-pocket impact on the donor. That’s a win-win.

At Infinite Giving, we processed millions of dollars in asset gifts in 2024. The average stock donation was more than $33,000 in fair market value (FMV). And the largest? A single stock gift worth more than $2.2 million. These kinds of contributions can change the game for nonprofits willing to embrace new ways of giving.

We know change isn’t always easy. But we also know it’s necessary. The report offers actionable steps to get started, including:

• Opening a brokerage account (we make it easy)
  
• Proactively educating and asking donors for asset gifts
  
• Converting those gifts to cash and stewarded wisely to build reserves
  

I believe the nonprofit sector is at a turning point. Despite macroeconomic headwinds, we’re incredibly optimistic about the future. There is real potential for transformation, if we’re willing to innovate.

The State of Nonprofit Asset Gifts report is just the beginning of our mission to equip nonprofit leaders with the tools and strategies they need to build sustainable organizations. I invite you to download and read the full research, share it with your team, and start thinking about what asset giving could mean for your mission.

Here’s to a future of greater impact, smarter fundraising, and stronger nonprofits.

With gratitude and optimism,

Karen Houghton
CEO & Co-founder
Infinite Giving