Of the 1.9 million nonprofits in the U.S., only 10% have taken the steps to open a brokerage account and enable non-cash giving. That means the vast majority of organizations are missing out on one of the most significant sources of philanthropic funding: stock gifts.‍

In this case study, learn how Washington’s National Park Fund (WNPF) tapped into this powerful giving option. By partnering with Infinite Giving, WNPF received a surprise six-figure stock gift from a first-time donor. 

They were then able to steward the funds by placing them in a short-term cash reserves account with Infinite Giving. This enabled them to increase the impact of this major gift by earning a return while keeping the funds liquid and risk-averse.

‍“When you add a simple ‘More Ways to Give’ section and list stock, crypto, and donor advised funds (DAFs), you unlock the potential for major donors to give in a meaningful way.”

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Why Your Nonprofit Needs Non-Cash Giving Options

Many nonprofit leaders often ask if the effort to set up a non-cash donation page is worth it. They may have one wealthy donor who wants to give a one-time stock gift, so they’ll create a brokerage account to accept those shares, but then never promote that this option is available. Unfortunately, this is when transformational generosity can slip away unnoticed.

“Many nonprofits will set up their brokerage account with us, but stop short of updating their website,” explains Kasey Hardin, Infinite Giving’s Head of Growth & Client Success. “When you add a simple ‘More Ways to Give’ section and list stock, crypto, or DAFs, you unlock the potential for major donors to give in a meaningful way that also makes the most financial sense."

”Additionally," as Kasey explains further, “we have received feedback from donors, especially high-net-worth donors, that seeing the nonprofit has a 3rd party fiduciary, who is legally required to steward the funds properly, gives them the confidence needed to send major gifts.”

Studies show that nonprofits that receive stock gifts in addition to cash raise 55% more overall. Plus, donors can avoid paying up to 37% in capital gains taxes when giving appreciated stock. That’s a win-win: more for your mission, and more savings for your donor.
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How to Enable Your Donors With ‘More Ways to Give’ 

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WNPF took that important extra step. Their “More Ways to Give” page calls out a specific option to Give a Stock Gift, designed by Marketing & Communications Director Alex Day. This made it simple for donors — including those who prefer to make their gifts anonymously — to see all the giving options available, without requiring a phone call or prior relationship with the organization.

Then came the surprise: a supporter who had never given to the Fund before visited the website and made a first-time $100,000+ stock gift directly through the Infinite Giving platform.

“We’re all quite excited about this new gift,” said Day. “And for me, personally, I was thrilled the donor went through our website to make it.”

Infinite Giving immediately processed the stock donation and, in alignment with WNPF’s Investment Policy Statement, moved the funds into Short-Term reserves. This ensured the gift was safeguarded and strategically stewarded for maximum impact.

In this single instance, the WNPF team was able to:

• Receive a six-figure gift from a brand-new donor
• Demonstrate to stakeholders the value of investing in non-cash giving options
• Strengthen its reserves, creating stability and impact for park projects

Key Takeaways

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• Visibility matters. Simply adding non-cash giving options to your website opens the door for transformational gifts.
  
• Donors give differently. The majority of wealth in the U.S. is held in assets, not cash. If your nonprofit isn’t making it easy to receive stock, crypto, and DAFs, you’re missing out on major gifts.
  
• Stewardship counts. With the right systems, nonprofits can not only receive major gifts but also manage them wisely for lasting mission impact.

Infinite Giving has processed millions in non-cash donations, and WNPF’s $100,000+ surprise gift is proof that when nonprofits make non-cash giving visible, generosity follows.

Is your nonprofit ready for its next major gift?

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DISCLOSURE

Infinite Giving Advisory Services, Inc. is a registered investment adviser in the States of Georgia, California, Colorado, North Carolina, Pennsylvania, and Texas. Advisory services are only offered to clients or prospective clients where Infinite Giving Advisory Services, Inc. and its representatives are properly licensed or exempt from licensure. Our firm may not transact business in states where it is not appropriately registered, excluded or exempted from registration. This content is solely for informational purposes.  Past performance is no guarantee of future returns.

Investors’ experiences may vary from the content. Nothing in this presentation constitutes investment advice, performance data, or any recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Infinite Giving manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in the commentary.

Individualized responses to persons that involve either the effecting of transactions in securities, or the rendering of personalized investment advice for compensation, will not be made without registration or exemption. Investing involves risk and possible loss of principal capital. No advice may be rendered by Infinite Giving Advisory Services, Inc. unless a client service agreement is in place. Donation services provided by Infinite Giving Technologies, Inc.